Hats off to a new fashion entrepreneur who says there is style after chemo…
Who would have thought, given the proliferation of online fashion sites, there would be a yawning gap in the market.
But, according to Sarah Turner, who tomorrow, December 19th launches her online millinery site, women who have lost their hair and their confidence after chemo are very badly served indeed.
Having been diagnosed with breast cancer in February 2010, just four months after giving birth to her daughter, Lizzie, the 37 year old former PA found there was nothing stylish on the market to cover her head once she lost her hair.
And so she contacted lots of up and coming British milliners and high profile established names including Misa Harada (whose hats were worn by Sarah Jessica Parker in Sex and the City), to come up with designs that sit low enough on the head, are flattering, not too hot and above all are well made. They are perfect for hair loss whatever the cause.
All the milliners gave their services for free, and Sarah now has 15 styles available online for winter.
Future plans include evening hats (imagine a Gatsby-style cloche), lingerie (‘My mum, who has also had breast cancer, had a mastectomy, and finds it very hard to find flattering bras’), and a range of tops for women to wear post breast surgery. The entire business is run out of her home in north London.
'I did try wearing a wig,' she says, 'but I felt false, and hot. It’s important the hat covers up the whole of the scalp, so you really do feel normal.
'Oooh, and elaborate earrings are something I want to expand into,’ she adds. ‘They are so important for making you feel feminine, and a bit frivolous…'
Misa Harada hats are £150
Karen Henriksen from £110 to £150
Izzy Lane hand-knitted hats from £110 to £120
Chloe and William Millinery - white faux fur hat with blue satin lining and faux leopard skin - £110 to £140
Karen King - leather and suede turbans - £200 to £220
Also on the website will be a small collection of Alexia Fashion scarves ranging in price from £125 to £145.
Visit www.elizabethroselondon.com







