May 26, 2006

The car insurance price trick

I think I've worked out the car insurance industry (industry experts feel free to put me right)...

An insurer offers loss-leading rates for a short spell, sucks in a huge amount of new customers and then hikes the rate when the policy comes up for renewal.

For example, Tesco Personal Finance, a relative new-comer to car insurance charged us a bit over £400 last year on our Honda Civic - the cheapest quote available. This year, it's crept up to nearly £500.

A quick search on the insurance deal finder gave me dozens of cheaper quotes, the lowest was with Swiftcover at £340 which crept up to nearly £390 once I'd put in all the details in on their site (the aggregator tools don't always gather enough info to give the exact premium - and sometimes there's add-ons you might want to pay for).

My colleague  Simon Lambert also found Swiftcover was cheapest for his Fiat Punto.

Time for a little wager - what's the chances that Swiftcover isn't the cheapest next year?

- Andrew Oxlade, Editor, This is Money.co.uk

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