Take the easy way out

People who know me would say I'm pretty easy going, but I'm feeling distinctly uneasy about writing this. Sitting in my easy chair with some easy listening music in the background, I could easily fall foul of eagle-eyed lawyers determined to make sure none of us can take it easy – unless our name happens to be Sir (easy)Stelios that is.
It's just that the easyJet founder has a habit of dropping like an aircraft that has run out of fuel on anyone who wants to use the word 'easy' in any sort of business context.  Just read our report of the humble pizza delivery business if you don't believe me.
I'm sure Stelios is a lovely chap, but there's a hint of world domination in his business model. A few years ago, easyGroup attempted to register its exclusive right to use the 'easy' prefix on a huge range of goods and services  including many foods such as meat, fish, eggs, tapioca and even treacle. Who knows, it could have become illegal to suggest something was as easy as pie (unless it was filled with easyTreacle).
The attempt failed, but there are already more than enough variations on an 'easy' theme for the company to get heavy with anyone it sees as infringing its brand name.  Before he damages his reputation, I suggest Stelios should take it easy on the little guys. But then I suppose its easy for me to say that.
Perhaps it would solve all his problems at once if he settled for easyEverything as a name. What's that you say – he's already done it!
Oh well, everybody sing after me: Summertime and the living is . . .
Who's that knocking at the door?

- Simon Moon, This is Money