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The new Virgin Media mission statement?
Virgin's takeover of NTL was always going to be a rough ride. You had a broadband/ mobile provider with a generally pretty decent reputation getting into bed with another one that, erm, didn't.
A £25m rebranding later and the newly named Virgin Media has so far managed to shed nearly 50,000 of its customers.
That's not bad going - about £500 of marketing money spent for each lost customer.
So how heartening it is to see slapped across the back of their installation vans what I can only assume is the new and painfully accurate mission statement.
'Virgin Media,' it blurts, 'Forward, back, back a bit more. Stop!'
Brilliant.
Richard Browning - This is Money
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That's brilliant! I wonder which genius in the marketing department came up with that line?
Reminds me a little of the Wolverhampton Council Parking Attendent's motto "Keeping Wolverhampton Moving" - yes, because we're having to run out and shift our cars to a new parking space every 2 hours so that we don't get a ticket!
Posted by: Rob Lewis | May 11, 2007 at 01:06 PM
On a serious note, does anyone know what the virgin media mission statement actually is?! need it for my university project?!
Posted by: William Dolby | February 21, 2008 at 12:35 PM