Noel Edmonds - genius, businessman, Austin Metro fan
So fate has yet again dealt Noel Edmonds a duff hand. Love him or hate him, Noel is an icon of the modern times. He is a man who has starred in more comebacks than a 70s rock group and he is always guaranteed to be not very far from some form of bonkers idea.
A brief round-up of Noelism includes:
- His Deal or No Deal return featured bizarre writing on his hands as some form of positive thinking cosmic ordering method.
- He had a business venture selling odd plastic off road vehicles to the police
- He appeared each week alongside a giant pink creature in a make believe town called Crinkley Bottom
- He told lads mag Loaded that he once drove a Ford GTO at 186mph round a bypass - naked
This time he appears to have been laid low by a failed business venture involving a helicopter that finance firm Lombard alledges he hasn't paid for.
In true Noel style he told the FT: 'I am going to go through severe financial pain, but it is a matter of principle for me,'
It is this oddness and point blank refusal to let life grind him down that explains the British public's fascination with him - the story about Noel was This is Money's most popular on the day it broke.
So in tribute, here is one of Noel's lesser seen moments, where he displays the optimism, refusal to bow to cold hard reality and slightly bonkers attitude we know and love - he advertises Austin Rovers in the 1980s.
In a stroke of genius the best things Noel and the ad men seem to have come up with about the Austin Metro is that it has a bonnet, five doors, heaters and indicators. And if you think that's scraping the barrel wait until we get to the Austin Maestro and Austin Montego.
Jeremy Clarkson it isn't, but Noel, I salute you
- Simon Lambert, This is Money
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