July 14, 2008

M&S and the storm in the DD cup

It was City Spy that first revealed last Thursday that curvy women are campaigning to end Marks & Spencer's mark-up on bras above a DD cup.Underwear3_468x594

Fearing a backlash from the amply endowed, the retailer rushed out a statement claiming its customers are happy to pay the premium for the 'specialist work to ensure a suitable level of support, innovation and technology that goes into the bras'.

Our evidence suggests otherwise: more than 3600 people have now joined the protest group Busts 4 Justice (on Facebook).

M&S boss Sir Stuart Rose might do well to back down now.

Beckie Williams, one of Busts 4 Justice's founders, notes that she has found it rather easier to persuade people to oppose M&S' "tit tax" than the abolition of the 10p tax bracket.

And we know what an albatross around Alistair Darling's neck that became.

- City Spy, Evening Standard

> Latest on M&S shares

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