Payday loans predators bite us all
What a truly uplifting experience it has become looking for a loan if you are utterly broke and have been turned down almost everywhere.
I’m not being sarcastic: a whole host of jolly companies have sprung up over the past four or five years offering ‘payday’ loans to those who do not have enough money to last until their next pay day. The websites are a joy to visit, peppered with pearly-toothed, attractive people having hilarious fake telephone conversations, surrounded by exclamation marks and phrases such as ‘Instant answers! No faxing of documents! Up to £750! No more worries! Typical APR of 1,355%!'
Er, what was that last one again?
Yup, you didn’t misread – these companies have APRs higher than the monthly salaries of most of their customers. Sure, they’re providing a much-needed service to those who find it impossible to get credit elsewhere. Sure, if you need an extra £100 one month and pay back £125-130 the next payday, what’s the harm? Everyone needs a helping hand, right?
Wrong.
They’re not providing a service; they’re lining some budding entrepreneur’s pockets – much to the misery of people trying to make ends meet. I would love to know the percentage of these loans that are actually repaid in full the following month (and I won’t as e-mails enquiring about this to two of these companies, Payday UK and Samedaymoney, have disappeared into the ether).
My guess is that a relatively small proportion of borrowers in this position are a sure bet for repaying on payday. Loans like this make companies more money by burning away like unquenchable embers, so that the borrower will never truly be able to put out and they eventually consume them.
Take the theoretical case of downtrodden Joe, a labourer who had to hire a van to move flat this month and who is now £100 short, which he needs to pay his council tax. He could really scrimp to pay it off, borrow from family or friends, but pride sends him to a payday company.
The £30 he pays them pushes him out again next month, or he leaves it for a while, leading to a bigger headache the next month.
These ‘deals’ are exploitative like those credit cards provided by Provident Financial – the doorstep lender – which has a rate of 39.9% on its Vanquis Visa card on limits up to £1,000. Its ‘pre-paid’ card (read: defacto credit card), has a rate of 183.2%.
Preppy advertisements highlighting these offers are no different to the TV advertisement by Picture Loans criticized by the Advertising Standards Authority last year for trivialising large loan applications.
A mother organizes a £25,000 loan while doing household chores and dealing with her kids. ‘Oh that’s such a help, thanks so much,’ she quips. Unsurprisingly, she fails to add, ‘That should pretty much scupper any chance I have of paying for this lots' higher education, or having a comfortable retirement. You really have been a help. Thanks soooo much.’
Don’t even bother blaming the loan applicants themselves. Many of us hit out at the borrowers, but of course you’re going to jump at any offer of money if you are utterly cash-strapped and it is practically thrown at you.
You’re also kidding yourself if you think this will only affect poor downtrodden Joe and not you and me. This is exemplified quite conveniently for me by the whole credit crisis kafuffle. Lots of ‘sub-prime’ riff-raff can’t pay the mortgages they were handed on a silver platter, no questions asked, this gets packed off into the now oft-quoted ‘securitised debt’ packages, sold off en masse to financial companies, these companies never see a bean of the repayments, they suffer billions in write-downs, have their credit crunched and then we end up with, oh, the credit crunch.
Cue mortgage rate rises, credit limit cuts, falling house prices due to reduced demand and a rise in inflation (resulting from years of said easy credit).
Suddenly, downtrodden Joe’s short month eventually has a knock-on effect on privileged Ophelia: she can’t go inter-railing this summer because Mummy and Daddy overstretched themselves on cards while holidaying last summer. Their mortgage has gone through the roof, the value of the country bolt-hole has plummeted and, who would have guessed, the price of everything from Chevre Log to Lacrosse kits has shot up.
Sift through the entrails of the credit crunch behemoth and you’ll find the Citigroups and Merrill Lynchs, which swung their jaws wide to swallow thousands of the aforementioned debt packages. Deep within them, you will find the sleek predator that is these exploitative loans.
And within them, you will just find someone who just couldn’t make ends meet one month, and so filled out a loan application.

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Perhaps that’s why I find the attitude of some of our readers towards those in debt slightly discomforting. It sometimes borders on the self-righteous view that all indebted people are spongers. 








