The Gods That Failed: How Blind Faith in Markets Has Cost Us Our Future
One year ago this month, I penned a few words for thisismoney under the highly misleading heading How to get your book published.
Anyone expecting a handy guide to the ins and outs of publishing houses, literary agents, copyright law and the sort of book-jacket designer likely to give your offering that extra oomph on the shelf at Waterstone's would have been disappointed.
My 'advice' ran to four one-syllable words: get a move on.
But I did at least know what I was talking about, in terms of foot-dragging. Back in May 1998, I wrote, I, along with Larry Elliott - then, as now, economics editor of The Guardian, had written a critique of the market economy entitled The Age of Insecurity.
It had sold reasonably well, and we had great fun promoting it. There was even, improbably, a Chinese edition.
A couple of years rolled by and we decided to favour what we assumed would be a hungry public and a grateful publishing industry with a new book. Nothing much happened for a while, other than 'planning' lunches and drinks, but keeping your fans short of 'product' had worked pretty well for operators as diverse as Philip Larkin and Led Zeppelin in terms of stoking up demand. There was just one problem. It did not work for us.
Happily, in 2006, we hit on the idea of a book about the economic legacy of Tony Blair, who had sportingly announced his departure in advance. We called it Fantasy Island and it was published by Constable in May 2007.
I signed off the above mentioned misleadingly-entitled piece of last year as follows:
'Will there be a book three?
'Certainly.
'Will we get our skates on this time?
'Absolutely.
'Well, put it this way, we are having lunch in a few days' time.'
Actually, it was a dinner, in Washington, at our favourite restaurant in that city. We had two ideas for a follow up to Fantasy Island. The first was a sort of Fantasy World book, covering the huge bubble of credit that had been puffed up by central bankers. Given these were pretty well pre-credit crunch days, the idea seemed less obvious then that it does now.
The second was a book provisionally entitled The New Olympians, all about how the elites of the City and Wall Street, in cahoots with central bankers and policymakers, had been given free rein to run the world economy and, we argued, bring it to the brink of disaster.
A publisher was interested in signing us up for a new book and had quite liked both ideas. To which Larry replied that if we put both ideas together, the publisher may really like it.
Usually, this sort of 'two aspirin good, four aspirin better' thinking can get you into trouble. The sum is less than its parts.
But this time round, it worked a treat. Our new book, The Gods that Failed, was published by Bodley Head on June 5, and argues that the New Olympians are responsible for the global money bubble that is now deflating with the consequences everyone can see.
So...will there be a book four? Not for a while. This winter we are taking off - as are our wives and children, who would quite rightly not put with another six months of going for long walks at the weekends 'to let daddy get on with his work'.
But the point is this. Last year's piece may have had a misleading title, but we did take our own advice. We did get on with it. No slacking for us.
That said, the best bit about Larry's brainwave was that we were still at the aperitif stage. That meant we could enjoy our dinner without having to worry about our book.
- Dan Atkinson, Economics Editor, Mail on Sunday
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