My buy-to-let barometer swings from plus to minus
In April 2009, I launched the This is Money buy-to-let barometer, a very slightly more sophisticated follow--up to my dismal house price predictor which, in June 2007, pointed to house price falls.
How the buy-to-let barometer works
We're lucky enough to have the strength of our content recognised by Google. So when you search buy-to-let our buy-to-let guide is the top result. So if we measure the amount of people clicking on it, we can gauge British appetite for investing in property. Admittedly, the extra variable of schadenfreude BTL searchers may have a slight impact on the results.
I combine this with Google Trends, which gives a rough idea of people searching for particular phrases.
My previous views on the market
I have written recently on how the market has a lot further to fall, if the market realigns itself with the long-term trend of prices versus average salaries.. The average UK house price - currently around £160,000 (Halifax) - should bottom out anywhere between £99,000 and £126,000.
But there's a big but... I've also warned on this blog of how the decline will be undulating - and the market could even see decent, sustained rises. Vast amounts of printed money - quantitative easing - have been pumped into the financial system. This is helping to increase the ability of companies to raise money and for banks to lend money. As I warned before, that could give a fillip to the market. And it looks ever more likely now that they are: [property market latest].
What does the not-so-dismal buy-to-let barometer suggest now?
In June, 2033 people searched 'buy-to-let' and clicked on our BTL guide. The figure spiked in January and fell and has hovered a little above 2,000 since then.
January: 3,322
February: 3,191
March: 2,969
April: 2,101
May: 2,024
June: 2,033
But that's not the real measure. That's because interest in BTL traditionally peaks in January and then falls (see the Google Trends chart below). The more interesting trend is year-on-year. So in January, the number of people reaching our BTL guide leapt 85% on January 2008. But that increased interest appears to evapourated in recent months and was actually down in June...
Year-on-year increase
January: +85%
February: +53%
March: +27%
April: +1%
May: +3%
June: -2%
The property market has benefited from renewed interest - several studies have reported price rises, some over several months. With the Bank of England still merrily pumping money into the system momentum may be sustained. Maybe a second mini-bubble will reinflate. However, confidence alone will not provide solid, long-term returns from property.
Investment bubbles are only fully deflated once nearly all investors give up all hope of the asset ever rising again. Like I said last time, we've got a way to go.
- Andrew Oxlade, Editor, This is Money
P.S. Moneybox on BBC Radio 4 have kindly asked me to come on the show for a live debate tomorrow at midday. Unsurprisingly, I'm arguing the case for the bears.
- www.twitter.com/aoxlade
- www.twitter.com/thisismoney
Number of Google searches for "buy-to-let"










