He’s done travel, status anxiety and airports. What next will the nation’s favourite philosopher Alain de Botton turn his hand to? Sex, unfortunately. De Botton is writing a self-help book on the art of love entitled How to Think More About Sex. It will cover lust, fetishism, adultery, pornography and impotence, with the tagline “We don’t think too much about sex; we’re merely thinking about it in the wrong way”.It is part of a series of six books under the School of Life brand, published by Pan Macmillan, and de Botton seems to be on a personal mission to re-invigorate the genre of self-help. The Bloomsbury school, chaired by de Botton, already offers courses in such wonderful things as “How to find a job you love” and “How to be cool”. But lest his readers are anxious that de Botton is dumbing down, the television philosopher makes it clear that self-help publishing comes from a fine tradition.“For 2,000 years in the history of the West the self-help book stood as a pinnacle of literary achievement,” says de Botton of his series. “The ancients were particularly adept practitioners,” he adds, going on to cite the works of Epicurus, Seneca and Marcus Aurelius, whose Meditations, he says, are “one of the finest works of self-help ever written, as relevant to someone facing a financial meltdown as the disintegration of an empire.“In an age of moral and practical confusion, the self-help book is crying out to be redesigned and rehabilitated,” he concludes. “We are proud to announce its rebirth."