Sky's new caring side

Lots of companies are paying lip service to reducing carbon emissions; I assumed few were delivering.

But last week, I was amazed by the lengths BSkyB were going to. I appeared on Channel Five News talking about why its costing parents £180,000 to bring up a child and giving tips to help meet the cost. 

Five News is made by Sky. They were good enough to provide a cab to get me to the studio in Osterly, a distant part of south-west London unaccessible by public transport.

And the cab? It was an eco-friendly Toyota Prius.

Who would of guessed - Rupert Murdoch, enemy of the liberal left blazing a trail as an industry eco-warrior.

- Andrew Oxlade, Editor, This is Money

>> Don't miss our new Caring Consumer section

>> Read all our stories on the Toyota Prius

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Comments

[Luke]

In fact, to follow up my previous comment, I've just found this article on your own website:

http://www.thisismoney.co.uk/consumer/caring/article.html?in_article_id=414825&in_page_id=511

[Luke]

In actual fact, according to a report, the Prius, and other hybrid cars, are actually more damaging to the environment than some 4x4s, if you take into account the full "dust to dust" energy costs ie including the energy used to produce the car, recycle its batteries and electric motors etc on top of its day to day fuel consumption and emissions.

http://www.cnwmr.com/nss-folder/automotiveenergy/

Incidentally that's not to say I advocate gas guzzlers!