Asda / Tesco telephone prank

I'm not normally a fan of the kind of 'hilarious' telephone japes and practical jokes that launched the careers of Noel Edmonds and Jeremy Beadle, but if you haven't listened to this one doing the rounds of the viral circuits, it may make you titter.

In my experience Tesco isn't cheaper than Asda but when it is shouted out across the store's PA system, it makes a perfect mockery of the millions they spend on their tit-for-tat price wars.

Richard Browning - This is Money