Brand rip-offs: Why it always make sense to buy own-brand
I hate brand rip-offs, and a ruling yesterday reminded me why. So I've crunched the numbers to make the point.
The Advertising Standards Authority banned two 'misleading' L’Oreal adverts – one involved a face cream that had apparently wiped the years away for Julia Roberts (pictured); the other was model Christy Turlington promoting one of the company's foundation products.
Put aside, for a moment, the morally bankrupt art of touching up pictures to convince consumers of a product's merits. My problem is with industries that spend a fortune to persuade you to buy - and then bill you for it.
Instead of just developing incredible products that sell themselves, the business models of some industries are reliant on talking up their game.
Consider that Julia Roberts was reportedly paid around £15million to be the face of L'Oreal's Lancome brand. Then consider that you are paying for that each time you buy a L'Oreal product.
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